Welcome to Wellness House
Better sweetness, backed by science.
Our mission is to make low-sugar and sugar-free sweet treats and beverages accessible, enjoyable, and good for you. We're optimistic about the new possibilities that sugar substitutes offer, and we believe we can create great-tasting products using sugar substitutes that are good for health.
Why Sugar Became a Health Crisis
Overweight, obesity, and diabetes rates have been rising steadily over the past 50 years and are now testing the capacity of healthcare systems. These conditions underlie cancer, heart attack, stroke, and Alzheimer's disease through inflammation vectors. One of the reasons why these health issues are becoming more common is that people's sugar consumption has increased. Some foods and drinks are designed with a high sugar content and other addictive ingredients to increase product sales.
Governments and healthcare agencies that recognize the connection between profit-driven food design and the metabolic health crisis are pushing back, through new food industry regulations, new food selection requirements, and sugar taxes. Yet, despite these efforts, the rates of metabolic disease continue to rise. What will it take to reverse this trend?
Choice Is a Powerful Solution
Consumers shape the market through their choices. Food suppliers will always chase profit, and if their profit lies on the other side of offering truly healthy products, then they will do so. There is real power in the hands of the consumer to steer tomorrow's selection of food and beverage toward healthier options, but only if they are discerning enough to make sensible choices for their well-being.
One way that consumers can reduce their sugar consumption is by choosing products with healthful sweeteners. Rare sugars, which are found in natural foods, have fewer calories and benefit metabolic health by controlling blood sugar after meals, reducing appetite, and facilitating the release of usable energy to the body. We want to empower consumers by ensuring that better choices are available to them, and to help them achieve their long-term health goals without sacrificing taste or indulgence.
Wellness House Core Tenets
Joy Is Possible
We believe that healthful food and drink choices can also be joyful and inspired — this is now possible because of the new technologies and materials that are within reach of the market. Joy is knowing what's good for you, and having the satisfaction of knowing that when you choose those things, you act in the best interest of your own well-being. Our educational campaigns help consumers discern which foods and beverages support their health goals.
Health Within Everyone's Reach
We believe everyone can achieve optimal health with the right information, the right habits, and the right environment. We envision a future where healthier drink choices are the norm and where metabolic health can be supported through everyday food and beverage decisions. Our mission is to populate the food landscape with healthy options and to make every decision clear and simple.